(Harrisburg, PA) – Itero Group, LLC is pleased to announce that Melissa Watson will join the company as Marketing Director. In her role, Watson will be leading the company’s brand management and marketing communications efforts.
Melissa comes to Itero Group, LLC with experience as a Marketing Strategist, Social Media Consultant, and Assistant Director of Film and Television. Melissa has previously played an integral role in supporting technology-based solution providers in the design and execution of social, content and email marketing strategies that focused on lead generation and sales support.
“To join this group of entrepreneurs at this point in the company’s lifecycle, to tell their story, bring their ideas to life, support and amplify their vision, well that is a very thrilling task that I am happy to fulfill,” said Watson. Adding, “It is my goal to follow their lead; be focused, clear, and genuine in the communication around technology and software solutions.”
Itero Group, LLC was formed by Entrepreneurs who believe in the meaning of the word. To revise, renew, iterate. A leader in the computer software industry, Itero specializes in Agile Innovation, Cyber Security, Data Analytics, and Customer Experience.
Terri Bailoni, President, Itero Group, LLC shared “I am happy Melissa has joined Itero because she brings a special passion and energy to the organization. Melissa’s experiences will be instrumental in the overall growth of the company.”