January 2022 – Itero Group has hired Vanessa Birch to oversee the company’s marketing initiatives, including marketing strategy, corporate communications, brand management, public and media relations, and digital marketing.
“Vanessa is a creative and results-focused marketing executive who brings to Itero Group years of experience creating, building, and delivering strategic marketing, communications, and branding programs,” said Erin McKenzie-Brahms, Itero Group Partner and CEO. “We are excited to have Vanessa in this new position, where she will help drive Itero Group’s continued growth in both the private and government sectors.”
Birch brings more than two decades of experience in marketing, communications, and public relations to this role. She has led marketing teams and initiatives for public and private corporations – including Kmart, 3M, and Deloitte – as well as for law firms, non-profit organizations, think tanks, and associations.
Birch received a Bachelor’s Degree in Creative Writing from the University of Michigan and a Master’s Degree in Integrated Marketing Communications from Northwestern University. She lives in Charlotte, NC and is the published author of ten children’s books.
About Itero Group:
Itero Group is a women-owned, small business focused on bringing simplicity to complex transformations. We empower clients in both the private and government sectors to become more optimized, digitally enabled, and data-driven organizations through our comprehensive business consulting and innovative delivery solutions.